FAUX PAS IS A STRATEGY ADVISORY WITH A CREATIVE STATE OF MIND
FAUX PAS IS A STRATEGY ADVISORY WITH A CREATIVE STATE OF MIND
ABOUT US
ABOUT US
BONJOUR,
With over 25 years in both agency and client-side roles, we bring the knowledge and experience to serve as a hands-on Strategic and Creative Resource Partner for our clients.
TOGETHER, WE BUILD ROBUST BRANDS. BRANDS THAT ARE VITAL, GROUNDED, THRIVING, AND UNLOCK VALUE FOR ALL STAKEHOLDERS.
Because we believe that to navigate challenges and seize new opportunities, you need to know who you are, what you stand for, and what you are here to do. Companies with a strong sense of identity are resilient and steadfast, even in turbulent times.
IN A HAZY WORLD, ROBUST WINS.
So where do you want to go?
AU REVOIR,
Malin Groop & Susanna Grönblom
OUR EXPERTISE SPANS THREE KEY AREAS
OUR EXPERTISE SPANS THREE KEY AREAS
THRIVING BRANDS BUILD LONG-TERM VALUE
INSIGHT AND POSITIONING
How do we identify and capitalise on new possibilities - from evolving stakeholder needs and concerns, shifts in market dynamics, to societal matters?
What steps should we take to define or redefine our target position in a business environment that is increasingly competitive and unpredictable?
How shall we bring life to who we are, what we stand for, and what we are here to do through a compelling brand narrative and identity?
VITAL BRANDS ARE CONSISTENT OVER TIME
CREATIVE PLATFORMS
How do we align our teams and give them the tools to live the brand, drive our goals, and pave the way for continued success?
How can we efficiently showcase our ambition, our ideas and our values with clarity and impact?
How do we engage our audiences, foster a strong sense of community and build loyalty over time?
VALUES AND WAYS OF WORKING
GROUNDED BRANDS REST ON STRONG
CULTURES
How do we go about to explore and articulate our values and ways of working to strengthen our culture?
How do we ensure our team is committed to, is motivated by and has the tools to act on our strategy and ambition?
COLLABORATION IS KEY
COLLABORATION IS KEY
TO US, BEING A STRATEGIC AND CREATIVE RESOURCE PARTNER MEANS ADHERING TO THREE PRINCIPLES:
FACILITATING CHANGE
AND COLLABORATION
We excel in exploring the shifts, dynamics and behaviours that impact your business, your market and your stakeholders. We ask relevant questions and make your team talk and work towards a shared ambition.
WORKING HANDS-ON
AND DRIVING ACTION
We help you profit from the key forces that set you apart: crafting strategic and creative solutions and concepts that drive your business forward, resonate with your customers, motivate your people and convince your investors.
WORKING WITH YOU,
NOT FOR YOU
The work we do for you benefits from years of experience across industries, markets and challenges. During the journey, we turn to our network to amplify the work.
OH, AND YOU MIGHT WONDER ABOUT THE NAME
OH, AND YOU MIGHT WONDER ABOUT THE NAME
FAUX PAS MEANS A MISHAP OR ODD BEHAVIOR IN A SOCIAL SITUATION.
To us, Faux Pas represents authenticity with all its nuances - excitement, mistakes, and love 🤍. There are other innate human qualities too, like originality and spontaneity, which we believe are quite important for brands not to lose. People get bored and will never truly engage with polished material that looks, feels and sounds the same. And yes, we like the French way of life, elevating simple everyday things.
CONTACT US
CONTACT US
FOR ENQUIRIES, A CHAT OVER COFFEE AND PERHAPS A CROISSANT:
MALIN GROOP
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I’ve been a Brand and Design Strategist for over two decades, specialising in helping Nordic companies position themselves for their next chapter.
After a career as a Strategy and Client Director in leading Swedish and Finnish brand & design agencies and serving as CMO at Marimekko, I've spent the past seven years as an entrepreneur. My sweet spot lies at the intersection of strategy and creativity.
From major transformations to the thrill. of launching new ventures, I’ve gained a deep understanding of how a brand can be a key driver of growth. I'm particularly fascinated by how strong brands unite people, inspire, and drive action. I enjoy working with teams who are optimistic about the future and prioritise people over presentations.
Well-travelled and possessing broad experience across several categories from Food & Beverage to Heavy Industry, brings diverse insights to my work.
In addition to my role at Faux Pas, I serve as a Coach and Lecturer at Hanken & SSE Executive Education and as Board Chair for the Finnish Institute in the UK and Ireland. These roles provide fresh perspectives for client work.
Balancing work with an active lifestyle, I ride long distances, hike in various weather conditions, and feed my appreciation for aesthetics by exploring emerging trends in design and fashion.
SUSANNA GRÖNBLOM
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With extensive experience on both the client and agency sides, I bring a well-rounded perspective to the interplay between brand and business. I thrive in project and team leadership, where open dialogue and seamless collaboration are at the heart of success.
I firmly believe in blending creativity with data-driven insights, and I am convinced that aligning brand and business is essential for driving sustainable growth. My experience spans launching brands, products, and services both in domestic and international markets. Tackling challenging assignments has taught me that success hinges on fostering close collaboration within and across teams, alongside setting clear plans and goals.
Over 25 years in senior brand and marketing roles, as well as client and project director positions, have equipped me with the expertise to navigate complex scenarios. My board work and fundraising experience further enhance my toolkit in my current role as Senior Advisor at Faux Pas.
To recharge and keep a creative mindset, I spend most of my free time outdoors, staying active through various sports. For me, it’s the perfect way to balance work and reconnect with inspiration.